eCommerce Quality Grade
Do you have a 'good' website? Do you know how effective it is? Do you benchmark your site on a regular basis to see whether your strategy is working, or that the people you pay to market your site are worth it? Do you know how you compare against your competition?
Grade the effectiveness of your eCommerce site, SEO and internet marketing activities and understand what needs to be improved to result in increased visitors. This service checks all the essential elements of your eCommerce site and recommends what you need to do to improve your quality grade.
Your eCommerce Quality Grade Report includes:
- Google ranking for major keywords
- Site optimisation improvements
- Major Directory listings
- Site 'strength'
- Site popularity
- How many products are indexed in Google
- Free Google advertising recommendation
- How many sites link to yours
- Major Google competitors for your keywords
- Relative strength of your Google competitors
Google Adwords Effectiveness
Are you spending over £1000 per month on Google Adwords and want to know that it is making the best returns possible? Is your Adwords campaign manager proactively making recommendations on how to drive greater value? Do you want to switch away from paid search to natural, organic search?
Google Adwords spend can provide the best customer aquisition route if properly managed on a proactive basis. Additionally, natural or organic search will also yield excellent results which can complement or displace paid for search. Dependent upon a number of key factors, you need a marketing strategy that delivers the best ROI (Return On Investment) using the full range of internet marketing options available to you.
This service checks your existing Adwords spend is being effectively managed and optionally explores other methods for marketing your eCommerce site in the most cost effective way.
Site Architecture For Large eCommerce Sites
Do you operate a large eCommerce site with 1000+ products? Do you want to make sure that your site is fully optimised down to each individual product page? Do you want to be able to upload or remove products from Google at a whim? Do you want your site to optimise itself for search engines automatically?
Our Site Architecture service looks at the challenges that large eCommerce sites face in achieving good rankings, increasing conversions and how to automatically optimise themselves against the ever-changing behaviours of both offline and online shoppers.
Social Commerce Service
Are you unsure about 'Social Networks'? Do you want to understand how they can add measurable value to your eCommerce operation? Are you interested to know how your competitors are exploiting ecommerce for gain and why you should do the same?
Our Social Commerce Service looks at the phenomenon of social networking, viral marketing, video sharing and 'wiki' approaches to shopping and translates it into an identifiable and measurable strategy that will benefit your eCommerce operation immediately and over the long term.
eBay Sales Advantage
Do you wonder whether your business could sell successfully on eBay? Is the eBay marketplace for your products big enough to support a foray into it? Who would be your main competition and what products sell most successfully?
eBay is a massive marketplace, reportedly taking a quarter of all UK online sales, so it is natural to wonder whether you could profit from an eBay sales channel. The key is to research the marketplace thoroughly so that you know which products sell most profitably and to identify your main competitors and their selling strategies.
The eBay Sales Advantage program starts with an introductory analysis of your product marketplace to determine whether the market is large enough to sustain your efforts. It then leads into an education phase to train you on using sophisticated but easy-to-use analysis software so that you can maintain a competitive advantage over the long term.
Competitor Gap Analysis
Do you know who your REAL competitors are? Wonder where they get all their website visitors from? Want to know how to overtake them in search engine results?
Visitors to your website originate from a number of very different sources, especially for eCommerce sites. Google is only part of a successful marketing strategy, which involves analysing the gap between you and your real competition and closing that gap down cost-effectively.
The Competitor Gap Analysis service examines your position in your marketplace, identifies your real competition and how they drive visitors to their eCommerce sites. A series of recommendations are provided to allow you to first close the gap and then overtake the competition to become No1!
You really need to talk to us about eCommerce.